Erikson Consumer Announces Partnership with MAGIC CHEF Appliance

BAIE D’URFÉ, QC, June 6th, 2024  –  Erikson Consumer is thrilled to announce an exciting new partnership with MAGIC CHEF® Appliance to distribute the renowned MAGIC CHEF® brand of housewares across Canada. 

MAGIC CHEF®, celebrating its 95th anniversary this year, has been a household staple known for its reliability, innovation, and value. Erikson Consumer is proud to bring this iconic brand to Canadian homes, starting with an array of refrigerators and microwave appliances. These products will be available to Canadian consumers starting this fall, just in time for the holiday season. Consumers can look forward to enhancing their kitchens with dependable and stylish appliances that have been household favorites for decades. 

“This partnership with MAGIC CHEF® Appliance marks a significant milestone for Erikson Consumer,” said Allison Chow, Director of Home Comfort at Erikson Consumer. “We are thrilled to expand our portfolio with such a trusted brand. This collaboration aligns perfectly with our commitment to providing high-quality products to our customers. We look forward to the exciting opportunities this partnership will bring and to contributing to the growth of the MAGIC CHEF® brand in Canada.” 

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